Product labeling is an essential part of your branding, it is where your consumers can learn the benefits and ingredients of the products. It is important that you’re giving full honestly with the information printed out on your products labels since it is visibly displayed; it has to be clear and detailed. Product labeling is also a marketing strategy that will to attract buyers but we don’t want to overdo it so we still need to know the do’s and don’ts of sticker printing.
- Following labeling laws. Just like following traffic rules, product labeling has its own as well for example if the type of business you have is more of food products and beverages then you have to follow the FDA guidelines; our buyers are particular when it comes to the health benefits that they can get from food and beverages if you’re not able to supply them with the nutrition list then what’s the point of selling it. For clothing purposes, if you have to follow the FTC guidelines.
- Create a unique and customized look. Like I said earlier product labeling is part of the marketing technique and for you to catch the eyes of your customers you need to think creatively on customizing your labels. Choose a design that would fit perfectly as you as the owner and the products; the font, colors and the graphics.
- Don’t go overboard. I still believe the power of simplicity with elegance. There’s nothing wrong with going minimal than overdoing it, it can be too overwhelming for the customers to witness.
- 2. Don’t store your labels anywhere. As per advised by the label printing services; It is like beverages you just don’t store it anywhere but instead new labeled should be kept cool dry place. The effect of not storing it properly will end up diminishing the quality of the labels.